Learning Objectives:

1. Create an Effective Practice Website
   Participants will learn best practices for designing a user-friendly website that enhances the patient experience. Topics include defining website goals, understanding user journey, and utilizing effective design principles to attract and retain patients.
2. Leverage Social Media and Online Advertising
   Attendees will explore how to integrate social media and digital advertising into their marketing strategy. They will learn how to create engaging content, target the right audience, and measure the success of their campaigns.
3. Understand SEO Best Practices to Increase Visibility
   Participants will learn specific SEO tactics to improve website visibility and attract new patients. They will gain practical tips on optimizing website content, utilizing backlinks, and enhancing site authority to boost search engine rankings and drive more traffic to their practice.
4. Develop a Comprehensive Digital Marketing Strategy
   By the end of the webinar, participants will have the tools to develop a holistic digital marketing strategy that includes website optimization, social media, search engine optimization (SEO), and more. They will understand how these elements work together to drive practice growth.

ISDS is an approved continuing education (CE) sponsor in the State of Illinois. Courses offered by ISDS, including this one, are approved for CE credit under the Illinois Dental Practice Act for license renewals, including both dentists and dental hygienists.