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On Demand

Marketing and Automation Strategies Proven to Accelerate Practice Growth

Total Credits: 1 Self Study

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Mr. Keith Washington
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ISDS endorsed vendor, PROSITES, will present on Marketing and Automation Strategies Proven to Accelerate Practice Growth. This course will dive into best practices, and pitfalls to avoid, in core online marketing areas: your practice website, social media marketing, search engine optimization, pay-per-click advertising, and reputation management. Learn tactical tips on how to improve all aspects of your practice’s online marketing and leave with a list of next steps of what you can do today to start getting new patients and increasing referrals through the Internet.

Learning Outcome 1 - Upon completion, the participant shall be able to:
understand and utilize each core online marketing pillar to accelerate practice growth.

Learning Outcome 2 - The participant will have a thorough understanding of:
website design best practices, pitfalls to avoid, and must-have sections for patient success.

Learning Outcome 3 - The participant will be able to:
utilize SEO, PPC, and Social Media in their online marketing strategy, and how to improve their results.

Learning Outcome 4 - The participant will be able to:
drive online reviews, and how to respond to negative reviews for overall improvements to their online reputation.

To learn more about how to grow your practice through marketing and automation, visit


ISDS is an approved continuing education (CE) sponsor in the State of Illinois. Courses offered by ISDS, including this one, are approved for CE credit under the Illinois Dental Practice Act for license renewals, including both dentists and dental hygienists.


Mr. Keith Washington Related Seminars and Products

VP of Products


Keith Washington is the VP of Products for ProSites and has over 30 years of software product management and development experience. Keith has a degree in Accounting from the University of Maryland and has led product transformations at many successful companies. Keith started in Product Management at Intuit’s TurboTax division where he led a transition to web-based tax software. Later, he became the VP of Product Management at a leading Financial Planning software company and most recently worked at Active Networks, the largest SaaS event management company in the world.



Overall:      4.9

Total Reviews: 9